AI is forcing CMOs to confront hard truths about their organisations. New Forrester research shows AI doesn't just automate tasks - it exposes structural gaps in decision-making, accountability and governance. Leaders must define AI's role, align incentives and build clear accountability to turn AI into a competitive advantage. https://www.forrester.com/blogs/ai-is-reshaping-marketing-and-cmos-must-lead-the-transformation/ #Marketing #Strategy #AI #Forrester