If you have any interest in fashion, you will have been agog at the news last week that once-hot ethical brand Everlane is being purchased by fast-fashion platform Shein. Puck News's Lauren Sherman spoke with Everlane co-founder Michael Preysman (who departed the board a while ago) about what the heck is going on, and how it's inspired his next move. "I was really done with fashion. And then the outpouring of love from people who loved Everlane, and then the sort of outcry at the same time from people who felt betrayed, sparked a nerve in the same way that I felt in 2010 and 2011 before we launched. And it felt appropriate to see what’s possible again."

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#Fashion #Everlane #Shein

Times of India | The most shocking fashion takeover of 2026? Shein just acquired Everlane

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Shein, the ultra‑fast‑fashion giant, has announced the acquisition of sustainable clothing brand Everlane, a move that has stunned the retail world. While the purchase price remains undisclosed, Everlane’s CEO Alfred Chang assures that the brand will stay independent, retain its leadership team, and uphold its sustainability standards, even as it gains Shein’s deep financial backing. The deal reflects Everlane’s need for a lifeline amid slipping sales and mounting debt, and signals Shein’s strategic pivot to diversify into eco‑friendly labels as trade restrictions and consumer fatigue threaten its traditional low‑cost model. Industry observers warn that the partnership could alienate Everlane’s ethically‑focused customers, turning the collaboration into a high‑risk experiment for both companies.

Read more: https://timesofindia.indiatimes.com/life-style/fashion/luxury/fashion/the-most-shocking-fashion-takeover-of-2026-shein-just-acquired-everlane/articleshow/131341228.cms

#Shein #Everlane #AlfredChang #Allbirds

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https://www.pbs.org/newshour/show/sheins-purchase-of-sustainable-fashion-brand-everlane-sparks-outcry

This was a disturbing report with thought provoking commentary from Maxine Bédat, who heads...

#Fashion #FastFashion #Shein #Everlane #Apparel #SustainableFashion

Slate Magazine | Who Makes 3,600 Trades in a Single Quarter? by Emily Peck, Felix Salmon, and Elizabeth Spiers

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The Slate Money podcast episode, released on May 23, 2026, examines three major stories: the astonishing 3,600 stock trades by Donald Trump in a single quarter and possible reasons behind the frenzy; the likely sale of the sustainable fashion brand Everlane to fast‑fashion giant Shein and what it means for “voting with your dollars”; and the transformation of online media, including the rise of bots and a clipping‑economy that reshapes how content is consumed. Hosts Felix Salmon, Emily Peck, and Elizabeth Spiers discuss whether Trump’s trading is merely erratic or potentially sinister, explore the implications of Everlane’s change of ownership, and analyze the shifting media landscape.

Read more: https://slate.com/podcasts/slate-money/2026/05/business-donald-trumps-stock-trading-everlane-shien-media

#DonaldTrump #Everlane #Shein #trade #voting

PBS NewsHour - The Latest | Shein's purchase of sustainable fashion brand Everlane sparks outcry by Liz Landers, Azhar Merchant, Bridget Craig

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Shein, the Chinese fast‑fashion giant, is purchasing sustainable‑fashion brand Everlane, sparking significant backlash from customers who view Everlane as a symbol of ethical, eco‑friendly apparel. The unexpected merger raises concerns about whether Everlane’s commitment to transparency and sustainability can survive under Shein’s high‑volume, low‑cost business model, prompting a broader debate about the future of sustainable fashion.

Read more: https://www.pbs.org/newshour/show/sheins-purchase-of-sustainable-fashion-brand-everlane-sparks-outcry

#Shein #Everlane #PBSNewsHour #LizLanders #MaxineBdat

Business Latest | Shein Buying Everlane Actually Makes Perfect Sense by Louise Matsakis

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Shein’s $100 million purchase of Everlane—a U.S. label once famed for “radical transparency”—may seem odd, but it reflects a broader shift among Chinese e‑commerce giants from ultra‑cheap, high‑volume sales to owning recognizable, higher‑end brands. After the U.S. ended the de‑minimis tariff exemption, companies like Shein, Temu’s parent Pinduoduo, Luckin Coffee, and Anta Sports have begun investing in premium label initiatives and acquisitions to sustain international growth and respond to Beijing’s push for sustainable, higher‑value manufacturing. Everlane, despite losing cultural relevance and burdened by debt, still offers a valuable American brand identity that Shein can leverage more efficiently than building one from scratch. This trend signals Chinese firms’ move away from being anonymous factories toward global brand ownership.

Read more: https://www.wired.com/story/made-in-china-why-shein-bought-everlane/

#Shein #Everlane #NewPinMu #business #madeinchina

NPR Topics: News | Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury by Alina Selyukh

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Shein, the ultrafast‑fashion giant founded in China, has acquired ethical‑luxury brand Everlane, a move that gives Shein a stronger foothold in the U.S. and access to a higher‑end online‑retail model while allowing Everlane to remain an independent brand committed to its sustainability and quality values, according to Everlane CEO Alfred Chang. The deal, whose financial terms were not disclosed, comes as Everlane struggles with debt and a shifting market that has crowded the “affordable‑luxury” space, prompting its private‑equity owner L Catterton to sell. While Everlane’s fans lament what they see as a betrayal of the brand’s transparency‑and‑sustainability ethos, industry observers note that the partnership could expand Everlane’s global reach and capabilities, though it also raises questions about whether Shein’s fast‑fashion reputation will alienate existing customers or attract them to higher‑priced offerings.

Read more: https://www.npr.org/2026/05/22/nx-s1-5825872/shein-buys-everlane

#Shein #Everlane #AlfredChang #LCatterton #Puck #MeghanMarkle

The Atlantic | The End of Sustainable Fashion by Elizabeth Cline

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Everlane, once the poster child of “radical transparency” and ethical fashion, is on the brink of collapse after accumulating $90 million in debt and agreeing to sell to fast‑fashion giant Shein—a company notorious for overconsumption and labor abuses. The deal underscores the fragility of the sustainable‑fashion movement, which has been undermined by rising costs, inflation‑driven price hikes, widespread green‑washing, and a lack of clear industry standards or legal requirements for true sustainability and labor transparency. Even brands that once championed eco‑friendly practices, such as Reformation and Allbirds, have faced scandals, financial setbacks, or strategic pivots, while consumer optimism wanes and American consumption continues to rise. Without enforceable definitions and mandatory disclosure laws, genuinely responsible brands are constantly undercut by cheaper, less‑scrutinized competitors, leaving ethical shoppers disillusioned and paving the way for fast‑fashion dominance.

Read more: https://www.theatlantic.com/culture/2026/05/everlane-shein-sale-sustainable-fashion/687218/?utm_source=feed

#Everlane #Shein #EU #MaraHoffman

Home - CBSNews.com | Sustainability-focused clothing brand to reportedly be bought by Shein

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Everlane, the U.S. clothing brand known for its sustainability focus, is reportedly being sold to Chinese fast‑fashion giant Shein—a company often criticized for questionable business practices. The deal, first reported by Puck Fashion correspondent Lauren Sherman, raises questions about how the acquisition could affect Everlane’s ethical positioning and what implications it may have for consumers seeking transparent, responsibly‑made apparel.

Read more: https://www.cbsnews.com/video/sustainability-focused-clothing-brand-to-reportedly-be-bought-by-shein/

#Everlane #Shein #LaurenSherman #PuckFashion