NPR Topics: News | Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury by Alina Selyukh

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Shein, the ultrafast‑fashion giant founded in China, has acquired ethical‑luxury brand Everlane, a move that gives Shein a stronger foothold in the U.S. and access to a higher‑end online‑retail model while allowing Everlane to remain an independent brand committed to its sustainability and quality values, according to Everlane CEO Alfred Chang. The deal, whose financial terms were not disclosed, comes as Everlane struggles with debt and a shifting market that has crowded the “affordable‑luxury” space, prompting its private‑equity owner L Catterton to sell. While Everlane’s fans lament what they see as a betrayal of the brand’s transparency‑and‑sustainability ethos, industry observers note that the partnership could expand Everlane’s global reach and capabilities, though it also raises questions about whether Shein’s fast‑fashion reputation will alienate existing customers or attract them to higher‑priced offerings.

Read more: https://www.npr.org/2026/05/22/nx-s1-5825872/shein-buys-everlane

#Shein #Everlane #AlfredChang #LCatterton #Puck #MeghanMarkle