ICYMI: GA4 Measurement Protocol enters maintenance mode - no new features coming: Google has quietly placed GA4 Measurement Protocol in maintenance mode. No future enhancements are planned, and the Data Manager API is now the designated path. https://ppc.land/ga4-measurement-protocol-enters-maintenance-mode-no-new-features-coming/ #GA4 #MeasurementProtocol #GoogleAnalytics #DataManagerAPI #DigitalMarketing

GA4 Measurement Protocol enters maintenance mode - no new features coming: Google has quietly placed GA4 Measurement Protocol in maintenance mode. No future enhancements are planned, and the Data Manager API is now the designated path. https://ppc.land/ga4-measurement-protocol-enters-maintenance-mode-no-new-features-coming/ #GA4 #GoogleAnalytics #MeasurementProtocol #DataManagerAPI #DigitalMarketing

ICYMI: Google now takes IP addresses for Customer Match - but DV360 is left out: Google added IP address support to Customer Match in the Data Manager API on May 28, 2026, with match-rate gains expected from Q3 2026, and DV360 left out. https://ppc.land/google-now-takes-ip-addresses-for-customer-match-but-dv360-is-left-out/ #Google #CustomerMatch #DV360 #DataManagerAPI #DigitalMarketing

Google now takes IP addresses for Customer Match - but DV360 is left out: Google added IP address support to Customer Match in the Data Manager API on May 28, 2026, with match-rate gains expected from Q3 2026, and DV360 left out. https://ppc.land/google-now-takes-ip-addresses-for-customer-match-but-dv360-is-left-out/ #Google #CustomerMatch #DataManagerAPI #DV360 #DigitalMarketing

FYI: Google Data Manager API v1.6 adds store sales and expands Analytics events: Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7. https://ppc.land/google-data-manager-api-v1-6-adds-store-sales-and-expands-analytics-events/ #Google #DataManagerAPI #Analytics #GoogleAds #StoreSales

Google Data Manager API v1.6 adds store sales and expands Analytics events: Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7. https://ppc.land/google-data-manager-api-v1-6-adds-store-sales-and-expands-analytics-events/ #GoogleAds #DataManagerAPI #Analytics #StoreSales #DigitalMarketing

Google's Data Manager API wants to kill your three-pipeline headache: Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion. https://ppc.land/googles-data-manager-api-wants-to-kill-your-three-pipeline-headache/ #GoogleAds #DataManagerAPI #DigitalMarketing #Analytics #MarketingAutomation

FYI: Google forces Customer Match uploads to Data Manager API by April 1: Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management. https://ppc.land/google-forces-customer-match-uploads-to-data-manager-api-by-april-1/ #GoogleAds #CustomerMatch #DataManagerAPI #DigitalMarketing #Advertising

ICYMI: Google forces Customer Match uploads to Data Manager API by April 1: Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management. https://ppc.land/google-forces-customer-match-uploads-to-data-manager-api-by-april-1/ #GoogleAds #CustomerMatch #DataManagerAPI #DigitalMarketing #PPC

Google forces Customer Match uploads to Data Manager API by April 1: Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management. https://ppc.land/google-forces-customer-match-uploads-to-data-manager-api-by-april-1/ #GoogleAds #CustomerMatch #DigitalMarketing #DataManagerAPI #MarketingStrategy