FYI: CTV's conversion gap: why advertisers still can't close the loop on the big screen: IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026. https://ppc.land/ctvs-conversion-gap-why-advertisers-still-cant-close-the-loop-on-the-big-screen/ #CTV #DigitalAdvertising #CrossDeviceAttribution #PerformanceMarketing #IAB

ICYMI: CTV's conversion gap: why advertisers still can't close the loop on the big screen: IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026. https://ppc.land/ctvs-conversion-gap-why-advertisers-still-cant-close-the-loop-on-the-big-screen/ #CTV #Advertising #DigitalMarketing #CrossDeviceAttribution #PerformanceMarketing