IAB Spain sets standardized parameters for connected TV bid requests: IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms. https://ppc.land/iab-spain-sets-standardized-parameters-for-connected-tv-bid-requests/ #IABEspaña #TelevisiónConectada #ComprasProgramáticas #StreamingEspaña #PublicidadDigital