FYI: VAB and TVision report: premium video beats YouTube on every CTV metric: New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV. https://ppc.land/vab-and-tvision-report-premium-video-beats-youtube-on-every-ctv-metric/ #VideoMarketing #CTV #YouTube #PremiumVideo #CoViewing

AudienceProject expands YouTube measurement to new European markets: New integration provides cross-media insights including CTV measurement with co-viewing capabilities. https://ppc.land/audienceproject-expands-youtube-measurement-to-new-european-markets/ #AudienceProject #YouTubeMeasurement #CrossMediaInsights #CTV #CoViewing