https://www.cnn.com/style/vietnam-farms-jack-latham-beggars-honey
#socialmedia #cnn #clickfarm #asia
Worth a read if you work in comms/marketing: this is a reminder that “engagement” can be manufactured cheaply at scale—while trust is much harder to earn.
Practical takeaways:
- Audit sudden spikes in likes/comments/shares (especially low-quality, repetitive, or off-topic replies).
- Prioritize metrics tied to real intent: saves, qualified clicks, newsletter signups, replies with substance.
- Tighten moderation
https://www.cnn.com/style/vietnam-farms-jack-latham-beggars-honey

