PPC LandMarketers drown in data yet struggle to measure campaign impact, report finds: Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness. https://ppc.land/marketers-drown-in-data-yet-struggle-to-measure-campaign-impact-report-finds/ #Marketing #DataDriven #CampaignPerformance #DigitalMarketing #AIInMarketing
Marketers report news advertising outperforms campaign baselines by 60%: DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency. https://ppc.land/marketers-report-news-advertising-outperforms-campaign-baselines-by-60/ #DigitalMarketing #Advertising #MarketingStrategies #ContentMarketing #CampaignPerformance
AI Daily PostGoogle’s Ad Manager just got a generative‑AI reporting add‑on. It lets publishers spin up custom reports, query CPM trends, and chat with an AI‑powered assistant about AdMob, AdSense and campaign performance—all in one place. See how the new tool could sharpen your revenue insights. #AdManagerAI #GenerativeAIAds #CustomReports #CampaignPerformance
🔗 https://aidailypost.com/news/ad-manager-launches-generative-ai-reporting-tool-custom-publisher
DOUGLAS partners with AudienceProject for cross-media measurement in DACH: DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland. https://ppc.land/douglas-partners-with-audienceproject-for-cross-media-measurement-in-dach/ #Advertising #DigitalMarketing #CrossMedia #Analytics #CampaignPerformance
LiveRamp enables retail media networks to measure Meta campaign performance: LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform. https://ppc.land/liveramp-enables-retail-media-networks-to-measure-meta-campaign-performance/ #LiveRamp #RetailMedia #MetaAdvertising #CampaignPerformance #DigitalMarketing
ICYMI: Innovid unveils platform enhancements for data-driven creative decisions: Advanced tools aim to improve measurement accuracy and campaign performance across digital channels. https://ppc.land/innovid-unveils-platform-enhancements-for-data-driven-creative-decisions/ #Innovid #DataDriven #DigitalMarketing #CreativeDecisions #CampaignPerformance
ICYMI: Innovid unveils platform enhancements for data-driven creative decisions: Advanced tools aim to improve measurement accuracy and campaign performance across digital channels. https://ppc.land/innovid-unveils-platform-enhancements-for-data-driven-creative-decisions/ #Innovid #DigitalMarketing #DataDriven #CreativeDecisions #CampaignPerformance
Innovid unveils platform enhancements for data-driven creative decisions: Advanced tools aim to improve measurement accuracy and campaign performance across digital channels. https://ppc.land/innovid-unveils-platform-enhancements-for-data-driven-creative-decisions/ #Innovid #DigitalMarketing #DataDriven #CreativeDecisions #CampaignPerformance
ICYMI: Emetriq partners with AudienceProject to validate targeting data precision: European measurement specialist to verify sociodemographic audience segments for enhanced campaign performance. https://ppc.land/emetriq-partners-with-audienceproject-to-validate-targeting-data-precision/ #DigitalMarketing #AudienceTargeting #MarketingTechnology #DataAnalytics #CampaignPerformance