FYI: IAB says legacy measurement is cheating retail media out of its real value: IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead. https://ppc.land/iab-says-legacy-measurement-is-cheating-retail-media-out-of-its-real-value/ #RetailMedia #Measurement #MarketingMixModeling #CPGBrands #MarketingStrategy

ICYMI: IAB says legacy measurement is cheating retail media out of its real value: IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead. https://ppc.land/iab-says-legacy-measurement-is-cheating-retail-media-out-of-its-real-value/ #RetailMedia #MarketingMixModeling #CPGBrands #ClosedLoopMeasurement #DigitalMarketing

Roku expands Instacart partnership with Shoppable Ads: Roku enhances TV ad capabilities for CPG brands through expanded Instacart partnership, introducing shoppable formats and targeting. https://ppc.land/roku-expands-instacart-partnership-with-shoppable-ads/?utm_source=dlvr.it&utm_medium=mastodon #Roku #Instacart #Advertising #ShoppableAds #CPGbrands