"Maple washing" on grocery store shelves with new advertising/packaging terminology confusing + mislead Canadians — intentionally or not.
Some advertising trying to make it look Canadian, when in reality it's not. ("Designed in Canada" labeling is distasteful.)
🤔 Look past the 🍁maple leave symbol and/or colourful ad on the front of the package/container/jar.
👀 Flip to the back of the package/container/jar and review the "Product of..." + "Prepared for..." country of origin info.
Buying Canadian cheat sheet by CBC:
