Finally got a green light to take a client's logo down to its absolute bare essentials.
They were worried that a simple logo would look "cheap" or "easy."
I told them what I've learned over 28 years in this business: Complexity is often a shield.
Simplicity requires confidence. It says, "We don't need to shout. You know who we are."
The new mark is just font.
#DesignThinking #Branding #LessIsMore #GraphicDesign #Brainbox
