ICYMI: Fluent wins Backpack Media deal to monetise student life-stage data: Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation. https://ppc.land/fluent-wins-backpack-media-deal-to-monetise-student-life-stage-data/ #Fluent #BackpackMedia #StudentLife #DataMonetization #AI

ICYMI: Sallie's Backpack Media targets Gen Z with education-first ad network: Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV. https://ppc.land/sallies-backpack-media-targets-gen-z-with-education-first-ad-network/ #GenZ #Education #AdTech #MediaNetwork #BackpackMedia