🚨 NEW 📈 Australia's Top News website rankings for January have been released. ABC News held No1, NewsComAU No2 and 🥁 Guardian Australia is the 4th biggest news website in the country – again! Thanks to the 7.9 million Australians who visited GdnAus in January 🙏

This is the first time in history that Guardian Australia has been ranked 4th or higher two months in a row 👏 and it extends our record (PB) run to seven consecutive months where Guardian Australia has been ranked 5th or higher. If you want to read more about the rankings, Mumbrella posted about it, leading on Daily Mail losing 2.5m readers year on year.

The large amount of audience loss (red) for most publishers in the table is down to the fact that December was a very big news month, with Australia's worst ever terrorist attack at Bondi beach. The big audience drops in January are mostly a return to standard – and are normal to see around a big news event – rather than an indication of publishers unexpectedly losing huge audiences.

In the Top10, only SBS News and Yahoo News saw audience growth, which is great for them because they were some of the few publishers to lose audience in December. That lift for SBS saw them jump from 11th in December to 8th in January, at the expense of The Age, who were pushed out of the Top10. After dropping out of the Top20 in December, Herald Sun have come back in at 18, while TheNightly and Forbes, respectively ranked 16th and 17th in December, are out of the Top20 in January.

The biggest audience growth in a month of mostly large losses, was SBS's +387k readers. The biggest drop in audience was 7News's -882k readers, with The Australian (-849k) and Daily Mail (-836k) not far behind. The West Australian had the biggest audience growth in December with +1m readers, and have done exceptionally well in January to lose just -43k of those.

Find the link to December's Top20 News Website rankings in comments.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

Es hat ein bisschen gedauert, aber inzwischen ist auch der Tagungsband zum 83. Südwestdeutschen Archivtag erschienen unter dem Titel "Archive und Audience Development in Verwaltung und Öffentlichkeit". Mit dabei auch mein Vortrag von damals zum Thema Audience Development mit begrenzten Ressourcen. Gerade heute zu Zeiten klammer Haushalte und Budgetkürzungen leider immer noch mehr als aktuell.

Den Band gibt es im Open Access hier: https://doi.org/10.53458/7ka8fa94

#archive #audiencedevelopment

🚨 BREAKING* 📈 Australia's Top News Website rankings from December came out on Friday, and Guardian Australia is now the 4th biggest news website in the country. Grateful to the 8.4 million Australians who visited GdnAus in December 🙏

Will keep this very brief, since I'm still on holidays, *and not quite breaking since it's Saturday morning that I'm posting it, when the numbers came out Friday morning. But I'm on holidays, so ... ¯\_(ツ)_/¯

In brief, ABC News takes back the No1 spot from newscomau, and that by a decent margin. GdnAus continues its own record run in the rankings – now ranked 5th or higher for six consecutive months (extending on from the record five months set in the November rankings). Almost all publishers up on audience, some by very large amounts, and quite a bit of that around coverage of Australia's worst ever terrorist attack, at Bondi Beach on 14 December.

The Age and BBC News back into Top10 at No10 and No8, respectively. Forbes and SkyNewsOz have reappeared in the Top20, but the Herald Sun has dropped out.

The biggest audience growth in the month was for The West Australian with a huge 1m readers more than they had in November. SMH had the second biggest audience growth in December with +952k readers, and GdnAus third with +926k readers.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

Writing Beyond Borders: How I Learned to Reach a Global Audience With Storytelling

Brazilian journalist and communications strategist Claudia Cataldi shares how she learned to reach a global audience through storytelling.
https://www.writersdigest.com/writing-beyond-borders-how-i-learned-to-reach-a-global-audience-with-storytelling

#Articles #InterviewsJournalism #WriteBetterNonfiction #audience #audiencedevelopment

It's news website rankings day! The figures for Australia's top news websites in July are out, so… who is up, who is down, and is anyone down and out (of the Top 20)?

The first thing you'll see is a lot of green growth! Where in the June rankings all but one (1) of the Top 20 were shaded red – prompting frankly unnecessary angst and doomsaying – in July two-thirds of publishers saw growth, with just two of the Top 10 here experiencing a month-on-month drop in audience.

ABC took No1, newscomau 2nd, and Guardian Australia had the 5th biggest audience in Australia 💪 ahead of DailyMail (!) and SMH.

Massive thanks to the 7.4 MILLION Australians who read Guardian Australia in July 🙏

Where most other publishers saw some growth in July, DailyMail lost another 611k readers (on top of their -246k readers in June) and dropped two rankings from 4th to 6th. That saw 7News and Guardian Australia rise one spot each. The Age had a huge month, adding 780k readers and jumping two spots to take 9th in the Top 10.

7News added a remarkable 1m readers in July to go to 8.5m readers. Worth noting that, after losing -576k readers in May and another -565k readers in June, this was essentially a return to where they'd been in April.

I wouldn't be surprised if a decent amount of The Age audience uplift came from Apple News. Their coverage of the Victoria childcare abuse case and the Erin Patterson trial got a LOT of play in Apple News Top Stories through the month.

What else? BBC News lost 453k readers but only dropped one ranking, out of the Top10 to 11th. Courier Mail had a strong month, rising 5 spots to 15 from 20th. But SkyNewsOz dropped to 19th and The Nightly dropped back out of the Top20.

#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement

Captivating Your Podcast Audience: The Parasocial Connection

Seasoned podcast producer Jaimi Ryan breaks down how podcasters can create an effective parasocial connection with their audience.
The post Captivating Your Podcast Audience: The Parasocial Connection appeared first on Writer's Digest.
https://www.writersdigest.com/captivating-your-podcast-audience-the-parasocial-connection

#BuildMyPlatform #GetPublished #Marketing #audiencedevelopment #podcast
@indieauthors

BREAKING: Ipsos news rankings for March are out today, and Guardian Australia is the 4th most read news site in Australia. That’s our record-equalling highest ever position. Thanks so much to the 8.7 MILLION Australians who read Guardian Australia in March!

That’s 1.2m more Australians than in February, and the highest audience month on record for Guardian Australia since Ipsos Iris launched in January 2023. Nobody has left or entered the Top10. GdnAus has overtaken 7News and Daily Mail, but the ranking order is otherwise identical. ABC News stays No1 with 13.3m readers, newscomau 2nd with 12.4m and Nine 3rd with 10.9m

Outside of the Top10, Courier-Mail had a very big month with Cyclone Alfred coverage to rise from 19th to 13th in the rankings. The West Australian and Daily Telegraph return to the Top20, while The Nightly drops out. A very big month of news with every listing in the Top20 (other than BBC) seeing month-on-month growth.

For context, GdnAus and SMH are pretty much constantly jockeying for No6 & 7 rankings. This is a ‘record-equalling’ highest ever ranking for GdnAus because we were ranked 4th (under Nielsen rankings) in March 2020.

#audience #media #audiencedevelopment #audienceengagement