While everyone else is whining about AI summaries, some of us are counting the clicks. #seo #search #webmarketing #google #aioverviews #ai
https://www.seo-theory.com/your-sites-receive-more-traffic-than-you-realize/
While everyone else is whining about AI summaries, some of us are counting the clicks. #seo #search #webmarketing #google #aioverviews #ai
https://www.seo-theory.com/your-sites-receive-more-traffic-than-you-realize/
Google didn't force Websites to load their pages with SEO bullshit.
The SEO community did that to the Web.
Yes, Google ranked the SEO bullshit, but it was always a choice in the first place on the part of Website publishers to accept that bullshit.
For all its faults, Wikipedia continues to outrank many of these sites without all the SEO fakery and flim-flammery.
So when I see people ranting about how Google "forced" all the crap onto the Web I just want to gag.
Google just took whatever you fools gave it and ranked it for you because if all you create is crap then all the search engine can do is index and rank the crap.
Don't blame Google for what YOU chose to do with your Web copy.
#seo #searchengineoptimization #webmarketing #digitalmarketing #google #search #searchengines
I actually caught a lot of flack on social media about this post on SEO Theory.
#seo #searchengineoptimization #content #eeat #webmarketing #digitalmarketing
I'm going to keep reminding people that they are called "follow links". That is what's in the specification. You look ignorant when you say "dofollow links".
#seo #links #linkbuilding #html #webmarketing #marketing #digitalmarketing #linking #searchengineoptimization #backlinks
Keep in mind that as more people in the SEO and Web marketing communities turn their thinking over to agents and generative AI, they will make more mistakes and create more opportunities for the supposed "backwards" people to exploit. Most people realize that AI cannot replace a human being.
That realization isn't holding people back from automating work processes that require thoughtfulness and consideration, which benefit from deep experience that teaches us to recognize and deal with anomalies, and which sometimes entail taking chances and breaking outside of intellectual comfort zones and habits.
It's not AI that's the problem. It's YOU, humans.
#ai #seo #searchengineoptimization #webmarketing #digitalmarketing #content #agents #aeo #llms
Don't waste your time with click-through rates in unpaid search results. They're INconsistent metrics - and therefore not usable in any meaningful analysis.
#seo #analytics #search #searchengineoptimization #webmarketing #digitalmarketing
I knew when we recorded this Webinar that Google I/O 2026 was only a week away.
However, I stand by everything I said about how I continue to optimize Websites. I don't fear SEO disaster, and I am not worried about Google "stealing clicks" (which is an absolutely nonsensical idea).
Even if you don't want to watch the full discussion, please consider giving to SEO Charity. It's a great cause (they fund animal shelters in Ukraine).
#seo #searchengineoptimization #seocharity #google #webmarketing #digitalmarketing #webinar #ukraine #pets