Aristocrat Group launches Gulf Of Merica™ Agave Spirit, strategically expanding into high-growth spirits market with patriotic brand targeting younger consumers and premium segment #AgaveSpirits #BusinessStrategy

Climate change is causing California farmers to think about growing agave instead of almonds, which "...need about 48 inches of water per acre per year, [but] agaves need only 3 inches."

It takes about 7 years for the core of the plant to reach harvestable size (~90 kg).

Increased production is dependent on demand for the equivalent of Mezcal/Tequila, though!

There's nice detail on its production in the article...

https://www.npr.org/2024/09/06/nx-s1-5002056/california-farmers-agave-drought-conditions-climate-change

#Tequila #Mezcal #AgaveSpirits #ClimateChange

Guy Fieri and Sammy Hagar Launch New Santo Añejo Tequila

The duo’s Santo brand just added a really tasty añejo to its lineup.

Robb Report