FYI: Who else is watching? Google Ads starts counting co-viewers on June 2: Google Ads API transitions to Total Co-view reach metrics on June 2, 2026, counting all connected TV viewers including shared screens in seven campaign metrics. https://ppc.land/who-else-is-watching-google-ads-starts-counting-co-viewers-on-june-2/ #GoogleAds #CoViewers #ConnectedTV #DigitalMarketing #AdvertisingMetrics

Cross-media measurement study targets European standards fragmentation: The Coalition for Innovative Media Measurement and WFA today launched a strategic review examining competing approaches across Europe as advertisers demand unified metrics. https://ppc.land/cross-media-measurement-study-targets-european-standards-fragmentation/ #CrossMediaMeasurement #EuropeanStandards #MediaMeasurement #AdvertisingMetrics #UnifiedMetrics