PPC LandSep 10, 2025
LG Ad Solutions releases comprehensive diversity studies revealing CTV viewing patterns: New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices. https://ppc.land/lg-ad-solutions-releases-comprehensive-diversity-studies-revealing-ctv-viewing-patterns/ #DiversityInMedia #CTV #AdSupportedStreaming #ConnectedTV #StreamingTrends
LG Ad Solutions releases comprehensive diversity studies revealing CTV viewing patterns

New research from LG Ad Solutions shows diverse audiences prefer free ad-supported streaming over traditional TV, with 94-97% owning connected TV devices.

PPC Land
IndieWireJan 19, 2024

And in November, We Streamed with Ads
#IndieWire #Analysis #News #Adsupportedstreaming #Film #Streaming #TV

https://www.indiewire.com/news/analysis/streaming-with-ads-november-2023-analysis-1234945894/

November 2023 Was a Milestone for Ad-Supported Streaming

November 2023 marked the first month that most premium-SVOD signups opted for an ad-supported plan instead of ad-free.

IndieWire