How contextual targeting doubled Super Bowl ad ROI last year: Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day. https://ppc.land/how-contextual-targeting-doubled-super-bowl-ad-roi-last-year/ #SuperBowl #AdROI #ContextualTargeting #MarketingStrategy #DigitalAdvertising