PPC LandApr 20
FYI: Meta's 'suite of truth' framework rewrites how advertisers measure ad impact: Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks. https://ppc.land/metas-suite-of-truth-framework-rewrites-how-advertisers-measure-ad-impact/ #Meta #Advertising #AdImpact #DigitalMarketing #MarketingStrategy
Meta's 'suite of truth' framework rewrites how advertisers measure ad impact

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

PPC Land
PPC LandDec 22
How digital advertising quietly undermines the news industry: IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding. https://ppc.land/how-digital-advertising-quietly-undermines-the-news-industry/ #DigitalAdvertising #MediaPlurality #Journalism #AdImpact #SocialImpact
Queer Lit CatsOct 27, 2023
Jezebel: Sex. Celebrity. Politics. With Teeth: Ohio Anti-Abortion Campaigners Are Getting Clobbered in Fundraising https://jezebel.com/ohio-anti-abortion-campaigners-are-getting-clobbered-in-1850967366 #Jezebel #unitedstatesabortionprotests #susanbanthonyprolifeamerica #abortionrightsmovements #californiaproposition1 #prochoiceandprolife #reproductiverights #knightsofcolumbus #sexualrevolution #leslielenkowsky #susanbanthony #abortion #adimpact #politics
Ohio Anti-Abortion Campaigners Are Getting Clobbered in Fundraising

It seems like things are going very badly for people against codifying abortion in the Buckeye State, as they've been out-raised by $20 million in recent weeks.

Jezebel