PPC LandMay 2, 2025
Amazon's ad business surges 19% to $13.9 billion in Q1 2025: Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users. https://ppc.land/amazons-ad-business-surges-19-to-13-9-billion-in-q1-2025/ #AmazonAds #AdvertisingGrowth #DigitalMarketing #Ecommerce #AdBusiness
Amazon's ad business surges 19% to $13.9 billion in Q1 2025

Strong advertising growth outpaces overall revenue as Amazon expands reach to 275 million users.

PPC Land
eicker.news ᳇ tech newsOct 4, 2024
»#Meta faces #dataretentionlimits on its #EU #adbusiness after top court ruling: #socialnetworks, such as Facebook, cannot keep using people’s information for #adtargeting #indefinitely.« https://techcrunch.com/2024/10/04/meta-faces-data-retention-limits-on-its-eu-ad-business-after-top-court-ruling/?eicker.news #tech #media
Meta faces data retention limits on its EU ad business after top court ruling | TechCrunch

The European Union's top court has sided with a privacy challenge to Meta's data retention policies. It ruled on Friday that social networks, such as

TechCrunch
eicker.news ᳇ tech newsMay 28, 2024
»#PayPal Building #AdBusiness Based on #UserData: #PayPalAds will be led by #MarkGrether, formerly head of #Uber’s #advertisingbusiness.« https://www.pymnts.com/data/2024/paypal-reportedly-building-ad-business-based-on-user-data-2/?eicker.news #tech #media
PayPal Launches Expanded Ad Business With Emphasis on User Data

PayPal is the latest company to follow a trend set by JPMorgan Chase as it creates an advertising and shopper network.

PYMNTS.com
Marcel WeißFeb 27, 2023

Apple baut anscheinend ein Werbegeschäft für Apple TV auf. Passt so gar nicht zur Positionierung, aber verlockend bleibt verlockend..

> "Apple has hired Lauren Fry, a TV and digital video advertising executive, to help build a video advertising business for its Apple TV+ streaming service, according to a person with direct knowledge of the matter."

https://www.theinformation.com/articles/apple-hires-ad-executive-for-apple-tv-a-sign-of-apples-video-ad-ambitions

#apple #appletv #adbusiness

Apple Hires Ad Executive for Apple TV+, a Sign of Apple’s Video Ad Ambitions

Apple has hired Lauren Fry, a TV and digital video advertising executive, to help build a video advertising business for its Apple TV+ streaming service, according to a person with direct knowledge of the matter. The move signals Apple's ambitions to give the streaming service more revenue to ...

The Information
FJ GFeb 13, 2018

Les dangers et dérives inhérents au business model de la pub :

https://mobile.nytimes.com/2018/01/31/technology/internet-advertising-business.html?referer=

"The central problem is that the entire industry is built to leverage sophisticated technology to aggregate user attention and sell advertising"

#adbusiness #ads #publicite

Tackling the Internet’s Central Villain: The Advertising Business

From Russian propaganda to tech addiction, the incentives and excesses of the digital ad business are the cause of much of what ails online discourse.

FJ GNov 29, 2017
2 startups sur les 3 sont dans le marketing/publicité : https://www.maddyness.com/entrepreneurs/2017/11/28/fast50-startups-francaises-dynamiques-deloitte/
Voila à quoi on occupe les plus brillants de nos cerveaux...
#AdBusiness #pub #startup
#Fast50 : Qui sont les startups françaises les plus dynamiques selon Deloitte ?

La 17ème édition du palmarès Technology Fast 50 de Deloitte a distingué Ubi Transport, Adikteev et Adomik comme les startups les plus dynamiques de France.

FJ GMay 10, 2017
Souriez, vous êtes filmé et traqué : https://twitter.com/aikii/status/862008738659659783
https://twitter.com/GambleLee/status/862307447276544000
#AdBusiness #Ads