When talking about EVs with people who never drove one, a major key to "wow" moments is a simple conversion from kWh to liters. Most drivers know how many liters their car consumes per 100 km. We grow up with that measure in our heads.
1 liter of gas = 8.5 kWh
Let's compare a pretty standard SUV (VW ID.4 vs. VW Tiguan)
ID.4: ~17 kWh = ~2 liters
Tiguan: ~8 liters
Even if simplified, such mental tools help to get a better feeling/understanding and that's what it is all about.

