Jacob Gudiol...over 60 percent of all new products introduced in 2019 flaunted labels such as “organic,” “natural,” and “additive-free.”
“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health https://behavioralscientist.org/natural-is-better-how-the-naturalistic-fallacy-derails-public-health/
“Natural Is Better”: How the Appeal To Nature Fallacy Derails Public Health - By Sofia Deleniv, Dan Ariely, & Kelly Peters - Behavioral Scientist
People tend to see “natural” as a cue for “safe.” This fallacy is a component of vaccine resistance—but we may be able to flip this inclination to encourage uptake.
Aaron
Kolja