The Art of Marketing — for Good | Raja Rajamannar | TED | Lumotraq

Is advertising resilience something to consider for marketing funnels? Industry is covering for potential - but brand building is not a new process for more than 15 examples listed on Youtube: -> Adidas, May 7th: 2.37m subscribers on main channel | ~5+ different accounts -> Lay's, May 5th: 139k subscribers on main channel | ~13+ different accounts -> Hisense, May 5th: 890k subscribers on main channel | ~30+ different accounts One technology partnerships reflects the importance of visibility. Lenovo is the new "Official Technology Partner of the FIFA World Cup". 399k subscribers on main channel | ~30+ different accounts Motorola (a Lenovo company) announced the FIFA Heroes arcade style cooperation. A more complex story covering in-game content across display screens: 24k subscribers on main channel | ~20+ different accounts Where the real value is? Most differentiate between location and function, there #sustainablemedia doesn't get along with customer needs. This #TED talk is marketing at a glance point out of contextual habits: purpose and position. https://lnkd.in/gqCUZUWU