Google keeps sending me these emails telling me it's time to upgrade to Google Analytics 4.
So here's the thing: I tried to figure it out.
GA has escalated in complexity and confusion for years, but it's finally beyond me. I did everything it said to do, and no data came through.
And it made me rethink whether I actually need that data. I just kind of set it up out of habit for over a decade at this point and never thought about what those graphs were doing for me.
The truth is they don't tell me anything I don't already know. And with ad blocking catching on, the few people who actually load the tracker aren't representative.
I could barely figure out how to get to the graphs I wanted anyway. And in GA4, I just can't. They don't seem to exist even as something I can build from scratch from variables. Maybe it'd make more sense if any data made its way through.
Oh well. Another de-googled part of my life.