Giulio del Bufalo

@[email protected]
13 Followers
81 Following
36 Posts
Brand Management at 160over90, ex Publicis Media. Marketing, sport and mediocre jokes. I'm a Skeptical Optimist: https://giuliodelbufalo.substack.com
My Twitterhttps://twitter.com/buffalogiu
My Newsletterhttps://giuliodelbufalo.substack.com/
My Posthttps://post.news/buffalogiu
My Linkedinhttps://www.linkedin.com/in/giulio-del-bufalo/
Giulio del BufaloJan 3, 2023
I love smart and unexpected brand activations/executions, and this one by Zillow and Netflix for Knives Out Glass Onion is delightful. Zillow posted a listing for the infamous Glass Onion villa where the majority of the movie takes place, for a paltry $450M. The posting was picked up by the Zillow Gone Wild handle, which has 1.7M followers. Partnerships like this one can go a very long way. #Advertising #Netflix #KnivesOut
Giulio del BufaloDec 31, 2022
John BullDec 30, 2022

A recent FT article has prompted discussion on birdsite as to why the idea that you become "more conservative as you age" seems to be breaking down.

As I've talked about before, this has ALWAYS misunderstood what happens. Which is that people become more conservative when they feel part of (or the opportunity to be part of) the status quo and want to preserve it.

And Xennials/below don't have that.

Here's a thread to explain. 🧵

Giulio del BufaloDec 30, 2022
I want to be "get massages whenever I want" rich
Giulio del BufaloDec 25, 2022
Passatelli have always been a Christmas lunch tradition in my family back in Italy. This has been the fourth Christmas in a row in the US so I finally decided to make them. Decent result.
Giulio del BufaloDec 24, 2022
It's interesting to test out new platforms as alternatives to Twitter. The debates about what features should be ported from Twitter (e.g. quote tweeting) are shaping up to both fascinating and utterly painful.
Giulio del BufaloDec 24, 2022
Show threadMo MorganDec 24, 2022

@whatleydude @buffalogiu You can from a logged-out state on the web, as opposed to some native app.

But yeah no completely seamless answer to that at the moment. Serendipity and determination required, but also following/boosting folks a bit more speculatively than at the other place.

Giulio del BufaloDec 24, 2022
Finding people on here is really hard, am I missing some trick?
Giulio del BufaloDec 24, 2022
I wish I could ask the free speech warriors why their party has been banning books left and right. Talk about cognitive dissonance...
Giulio del BufaloDec 22, 2022

Hi friends, what a decade 2022 has been! I haven't written a post in a while so I thought I'd leave you all with a final one before the year ends. In it I take a look at four trends that have been at the center of Marketing and Advertising circles and whether we can be Skeptical or Optimistic about them, or both. I hope as always it makes you think, makes you want to tell me how wrong I am, but most of all makes you want to help make our industry better.

Happy reading:

https://lnkd.in/eMnzyYDT

2022, what a decade it's been.

Looking back at my first year writing this newsletter

The Skeptical Optimist
Giulio del BufaloDec 21, 2022
Robert ReichDec 21, 2022
Perhaps we shouldn’t spend upwards of $1.7 trillion on a failed F-35 fighter jet program when 94% of public school teachers are forced to spend their own money on school supplies?