I love smart and unexpected brand activations/executions, and this one by Zillow and Netflix for Knives Out Glass Onion is delightful. Zillow posted a listing for the infamous Glass Onion villa where the majority of the movie takes place, for a paltry $450M. The posting was picked up by the Zillow Gone Wild handle, which has 1.7M followers. Partnerships like this one can go a very long way. #Advertising #Netflix #KnivesOut
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