I always wondered why car manufacturers would pay so much attention to the engine and the exterior of the car, and yet so little to the interior.
With Apple we are spoiled having well considered hardware. I never understood why car manufacturers didn't take a page out of that book.
Ferrari hired Jony Ive and his LoveFrom team to design the interior and interface of the full-electric Ferrari Luce. In this video, Jordan Golson walks you through every little detail: https://www.youtube.com/watch?v=6Wv1btxCjVE




