Stop thinking of Twitter, TikTok, IG, (et al) as social media sites.

They are **Content Refineries.**

Like processed food manufacturers they take user content & extract the most addicting/engaging content. Brains eat it up but in an unhealthy “devour the whole bag of chips” way.

They make hyper-processed social media junk food.

Mastodon is more like a potluck. We're all bringing dishes. It's a mess. Kids are running all over. But we are, at least, real people sharing real things.

Let’s create a series of conspiracies that lead to progressive actions, but for totally made up reasons.

“Switch to solar? Of course! Don’t you know that the government is trying to control our minds through the powerlines? If all of the homes have solar, they can’t get to us.“