"We've made 'Coca Cola' a household name. Everyone on the planet knows it. How do we best protect & build on such a brand identity?"
Elon: "Change the company name to 'Spud,' insult consumers of fizzy drinks, stop making drinks altogether, then sell horseshoes for hamsters"

Attention! The word "noobs" has officially been used in an opinion of the Delaware Court of Chancery:

It's easy enough to spot what's there. It's *much* harder to spot what's missing. And one of the things I enormously appreciate with this place and a few others is that it highlights just how many important local perspectives on a ton of different important topics just never surface there anymore.

Imagine how stupid you have to be to take your web site which traffics in popular posts driving engagement, and disincentivize 99% of your users from loading the most popular posts with the most interest around them because it will eat their daily allotment of reads if they do.