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Content strategy manager and consultant at MERGE. Working for better content, systems, and experiences—especially in healthcare, life sciences, and financial services. Opinions are mine.
LocationPhiladelphia
Sitehttps://www.joshtong.io/

“What good are retirement savings if the world is burning? We need a much richer concept of self—a fully realised self that is worth preserving.”

https://aeon.co/essays/how-to-face-the-climate-crisis-with-spinoza-and-self-knowledge

“In the face of climate crisis, [self-realisation] might seem myopic but philosophers from Spinoza to Næss argue it is the only way forward.”

How to face the climate crisis with Spinoza and self-knowledge | Aeon Essays

In the face of climate crisis it might seem myopic but philosophers from Spinoza to Næss argue it is the only way forward

Aeon

Great case study about one of my favorite sites. How Bookshop.org fulfills its brand promise through user-friendly, community-minded experiences for readers, bookstore managers, and affiliates.

https://www.content-technologist.com/bookshop-brand-voice/ @thecontenttech

#ContentStrategy #ContentDesign #CX

Brand voice case study: Bookshop.org | The Content Technologist

How does good brand voice work to reflect a company's values and attract customers at the same time? Take some hints from the masters at Bookshop.org

The Content Technologist
This article on is an excellent deep dive on known AI harms, via profiles of women who should have been listened to long before everyone started talking about ChatGPT. https://www.rollingstone.com/culture/culture-features/women-warnings-ai-danger-risk-before-chatgpt-1234804367/
These Women Tried to Warn Us About AI

Rumman Chowdhury, Timnit Gebru, Safiya Noble, Seeta Peña Gangadharan, and Joy Buolamwini open up about their artificial intelligence fears

Rolling Stone
PSA: Maybe don't put this part of the #persona online.

Public #libraries in the Roman Empire were distinctly autocratic. They were instruments for communicating state opinion and policy, and for censoring out-of-favor views:

https://aeon.co/essays/romes-libraries-were-shrines-to-knowledge-and-imperial-power

Rome’s libraries were shrines to knowledge – and imperial power | Aeon Essays

Passersby could wander at will into grand public libraries in imperial Rome. Could they trust what they found inside?

Aeon

Interesting demo that combines ChatGPT and an ESG #taxonomy and #KnowledgeGraph.

https://www.poolparty.biz/pp-meets-chatgpt

Ask it a question about environmental, social, and corporate governance. It will semantically enrich the question before passing it to ChatGPT. It'll also return a "normal" ChatGPT response for comparison.

PoolParty meets ChatGPT

A "dual content model approach" that uses:
– a primary #ContentModel to define content for reuse across channels and
– a channel-specific content model for content that won't be reused elsewhere.

https://contentmarketinginstitute.com/articles/guarantee-perfect-content-model/

Nice discussion about making trade-offs to improve flexibility and the #AuthorExperience in #ContentStrategy.

Content Modeling

Learn how to talk to developers to get a content model that works well for all – Content Marketing Institute

Content Marketing Institute

Nice overview of why PDFs are (usually) wrong for digital content and how to get rid of them: https://mailchi.mp/lapope/persistent-devious-furtive-10-things-about-pdf-content?e=1a47c575dd by @La_pope

#ContentStrategy #ContentDesign #accessibility

Publishers, when you divide a web page into sections with headings, the images for a particular section belong after that section's heading, not before it.

It's confusing to put an image for section 2 in section 1. It's often bad for #accessibility.

Also, an indoor/outdoor rooftop pool with a fireplace—what strange decadence is this?

#ContentDesign #UIDesign

Love this taxonomy of coffee flavors. I’m a spicy, nutty, cocoa guy.

Didn’t know that coffee can also taste skunky, medicinal, meaty brothy, moldy, damp, vegetative, or fermented.