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Manchester, UK-based SEO. Loves content, tech and data. Makes Python scripts for SEO #SEO #Google #Tech #Innovation #Politics
Not surprising.

Interesting. Search for the keyword "eye brow" (UK), a link to Avon's ecom store appears in "find results on", but the site name is "Hotels.uk.com"

1) the site name "hotel" is very wrong. It's not configured with schema, so where is Google getting hotel from?? Perhaps entity confusion over the town Stratford-upon-Avon?

2) this shouldn't appear anyway because "Find results on" is meant to be for services and fair competition for Google's local business results, not ecommerce

#seo #google

One of the Torys main missions of turning bbc news into a tabloid, now complete:

The biggest #UX issue which is I've never seen discussed, and excludes 10% of the population is...

"Close" buttons located in the top right on mobile devices.

Most left-handers with average-sized hands require elite dexterity or use their right hand to dismiss these stupid pop ups. Really grinds my gears 😅

#SEO #design

When to use chatgpt?

Yes:
Being lazy and unimaginative with your pun fantasy football team name

No:
Almost anything serious

Pretty cool overlaying GSC non-brand % onto GA conversions to model non-brand estimates in Data Studio. Blend GSC + GSC + GA by landing page. In your blend, filter 1st GSC by brand and rename click metric to "brand", filter 2nd to non-brand and rename click to "non brand". Then create a table and add a new calculated metric:

(non brand/(brand+non brand))*transactions