“We find small but meaningful variation in the persuasive effects of advertisements. In addition, we find that common theories about what makes advertising persuasive have limited and context-dependent power to predict persuasiveness. These findings indicate that experiments can compound money’s influence in elections: it is difficult to predict ex ante which ads persuade, experiments help campaigns do so…”

@Drand

https://www.cambridge.org/core/journals/american-political-science-review/article/how-experiments-help-campaigns-persuade-voters-evidence-from-a-large-archive-of-campaigns-own-experiments/FF5BE6ED1553475F8321F7C4209357F7

🚨New PNASNexus🚨
Reserach on misinformation & harmful language as often studied separately. Here we look at how they relate to each other, and find:
-More harmful language in tweets w low-quality news links β=0.1 & in false headlines β=0.19
-Users who share more misinformation use more harmful language in non-news tweets β=0.13

PDF: https://academic.oup.com/pnasnexus/article/3/3/pgae111/7626151

w @mohsenmosleh

🚨New WP🚨

Field experiments with 33 million FB users & 75k Twitter users: Ads prompting users to think about accuracy reduce misinformation sharing!

Accuracy prompts offer platforms a content-neutral approach that is scalable and preservers user autonomy https://osf.io/preprints/psyarxiv/u8anb

SPSP is approaching!

If any grad students or postdocs would like to chat, email me! Happy to grab a coffee.

Feel free to pass along this invite to people not on the extinct elephant site

Email located here: https://tbslaboratory.com/authors/brandtmark/

Speaking as one of the local elections communicators that felt absolutely lost in 2020 and feels only a smidge better in 2024, the work @katestarbird and @mikecaulfield and the @uwcip and Stanford's Internet Observatory was absolutely invaluable.

I have no idea what we're going to do if we don't have them next year

https://www.kuow.org/stories/kate-starbird-on-the-backlash-to-disinformation-research-online