“We find small but meaningful variation in the persuasive effects of advertisements. In addition, we find that common theories about what makes advertising persuasive have limited and context-dependent power to predict persuasiveness. These findings indicate that experiments can compound money’s influence in elections: it is difficult to predict ex ante which ads persuade, experiments help campaigns do so…”
(he/him)
| Google Scholar | https://scholar.google.com/citations?view_op=list_works&hl=en&hl=en&user=C0ANojIAAAAJ |
| Misinfo-related research links | https://docs.google.com/document/u/0/d/1k2D4zVqkSHB1M9wpXtAe3UzbeE0RPpD_E2UpaPf6Lds/mobilebasic |
| Website | https://davidrand-cooperation.com/ |
| MIT News Profile "Playing a New Tune" | https://news.mit.edu/2020/david-rand-0412 |




