PPC Land
Most back-to-school ad spend lands too late, Adlook data shows: Adlook's 2026 guide shows 47% of back-to-school purchases are gifts and 67% of families start shopping in July - weeks before most brands activate campaigns. https://ppc.land/most-back-to-school-ad-spend-lands-too-late-adlook-data-shows/ #BackToSchool #AdSpend #MarketingStrategy #PPC #Advertising
Most back-to-school ad spend lands too late, Adlook data shows

Adlook's 2026 guide shows 47% of back-to-school purchases are gifts and 67% of families start shopping in July - weeks before most brands activate campaigns.

PPC Land
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