ICYMI: Google tests 'Strongest match' label on Search ads in the US: Google today started a small US experiment adding 'Strongest match' and 'Strong match' labels to Search ads, using existing ad quality and relevance signals. https://ppc.land/google-tests-strongest-match-label-on-search-ads-in-the-us/ #GoogleAds #SearchMarketing #DigitalMarketing #AdTech #PPC