FYI: Amazon Ads built a $56bn empire - but forgot the shopper: A shopper expert argues Amazon Ads has drifted from customer obsession, raising questions about claimless sponsored ads, opaque badges, and ghost brand pages. https://ppc.land/amazon-ads-built-a-56bn-empire-but-forgot-the-shopper/ #AmazonAds #DigitalMarketing #Ecommerce #CustomerExperience #OnlineShopping