I have seen this before with their forced Google+ adoption game. Users aren't adopting Google AI at the rate shareholders or C suits expect, so they now force the adoption at the cost of search engine. Just like Google+ died out, this forced AI mode in Google search is going to die and I hope it will be the end of the company as well.

@nixCraft Serious question: If Google dies, what happens to Android? Google effectively owns it and it shuttering the Android Open Source Project (AOSP) in September.