Nudge theory was all about taking responsibility – but it allowed big business to look the other way | The-14

Critics argue nudge theory shifts responsibility onto individuals masking corporate power Real change requires systemic policy action not just behavioral nudges

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@The14 The core problem with "nudge" is it doesn't really change incentives. It assumes that people actually want to act on climate and just needed a push. We've strongly internalized that climate action is sacrifice, and until we can break that link it'll take more than a "nudge".

(Also, big business was probably always going to look the other way).