Kill it with AGENT ORANGE!
Seriously, was the focus group microdosing or what when they came up with this abomination? It's like Swamp Thing has come ashore in Aisle Six!
Kill it with AGENT ORANGE!
Seriously, was the focus group microdosing or what when they came up with this abomination? It's like Swamp Thing has come ashore in Aisle Six!
@cstross it looks like it eats children!
Eat your veg, or your veg will eat you!
105,000 pieces, we are told.
https://famouscampaigns.com/2026/04/tescos-fruit-giant-gives-schools-a-bigger-helping/
@cstross Looks like it needs feeding into a grinder then killing with fire.
Now, where did I put the BIG Rizlas?
This needs a whole back story about a GMO scientist who caught fire and plunged into the produce section. Today he fights crime and scurvy.
@cstross @bobthomson70
as a kid i would love it.
(but really: criticising even someone trying to get kids to eat their veggies is peak criticising. trying is better than not trying, and cynicism is worse than not-so-clever ideas)
Scary Veggies to Eat in the Dark
I suspect that children are going to take to #Tesco's #TheFruitGiant. The advertising so far picks up and runs with the gruesomeness of the character and it has a certain sort of #RoaldDahl appeal, including 'A big giant did it and ran away!' and 'Oy! Fruitface!'.

If it's anything like how we do things in Canada, it was probably a good initiative that would look bad politically to kill so they paid an agency that is linked to the cattle industry or sugar industry to spearhead this campaign so they made this abomination to say they did a thing but gee, it just didn't work.
In Ontario, they made the heat pump rebate program so ungodly to access it's nearly impossible. You need to follow so many steps and pay $20k upfront for the pumps. I muttered under my breath that they probably paid off someone to make the program as shitty as possible. Then I found out it's literally administered through the natural gas distributor. Open corruption is what we've got here.
That leaves even more questions.... Like, they thought this was a good idea?
Right. Essentially, over a four-week period, Tesco drops £0.01 into the kitty for each fresh food or veg item bought, up to a maximum of £2.7m¹. Items sold by weight, such as the four hands of bananas I typically buy², count as a single item and increase the kitty by only £0.01 in total. Tesco isn't exactly breaking the bank with this campaign. And I can imagine some parents shifting some of their grocery shopping to Tesco in an attempt to help their children's schools, can't you?
¹ I wonder how that figure of £2.7m was arrived at. Is it unrealistically low, so that extra fruit & veg purchases won't increase the size of the kitty? Or is it unreasonably high, making Tesco look more generous than it really is?
² Ook! Ook!
It's maybe Oogie Boogie's larval form made of fruit, before the symbiotic bug swarm had eaten it and formed his mind.
@cstross Imma gonna steal this for a new D&D monster… Some sort of edible plant matter golem perhaps,
“When Edible Arrangements Turn Bad.”