Kill it with AGENT ORANGE!

Seriously, was the focus group microdosing or what when they came up with this abomination? It's like Swamp Thing has come ashore in Aisle Six!

@cstross it looks like it eats children!

Eat your veg, or your veg will eat you!

@cstross also sceptical of the adjacent plushies. "eat yer veg! …not like that"
@cstross It's bad all over.
@cstross NO No even that monstrosity does not deserve exposure to Trump.
(Yes I know you were really referring to 2,4-D/2,4,6 T)
@cstross reminds me of Oogie Boogie from Nightmare Before Christmas, after losing the suit that held him together.
@cstross Isn't it a reskinned Fungus The Bogeyman?
@cstross That's something that emerges from swamps, not supermarkets!!!
@cstross Using bananas for scale, how large would that monstrosity be?
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Famous Campaigns is an independent blog dedicated to celebrating the best in PR and marketing stunts and campaigns. #PublicRelations #FamousCampaigns

@JdeBP @cstross Looking at the pixels, I'd say it's about 6m tall (or 20 ft in D&D units). The UK not being part of the EU anymore, of course we can't be sure about the standard size and curvature of the banana parts…
@cstross I think you'd need more than a microdose to come up with that.
@cstross I for one did not have "Omega's Gel Guards promoting fruit and veg consumption" on my 2026 bingo card...
@cstross I like it. It's cute. The Plant Golem.

@cstross Looks like it needs feeding into a grinder then killing with fire.

Now, where did I put the BIG Rizlas?

@cstross "you are what you eat..." *High pitched laughter, close up of mouth clamping shut, cut to black*
@cstross Apparently it's called Plumbert.
@cstross kill it with agent orange is not a great thing to joking about. Please look into what the Americans did with agent orange in Vietnam. It's caused issues that continue today... It's not a funny joke.
@cstross
He looks happy, leave him alone!

@cstross

This needs a whole back story about a GMO scientist who caught fire and plunged into the produce section. Today he fights crime and scurvy.

@cstross @bobthomson70
as a kid i would love it.

(but really: criticising even someone trying to get kids to eat their veggies is peak criticising. trying is better than not trying, and cynicism is worse than not-so-clever ideas)

@cstross They missed a trick by not going with "take and eat; this is my body" as an advertising slogan
@cstross oh god, it looks like Baymax from Big Hero 6 suffering from a mass infection of those multicolored pulsating parasites that normally live in snails' eye stalks.
@cstross the adverts are even more deranged as the "fruit beast" is chasing children. Looks like it's made of insects to me.

@cstross

Scary Veggies to Eat in the Dark

@cstross

I suspect that children are going to take to #Tesco's #TheFruitGiant. The advertising so far picks up and runs with the gruesomeness of the character and it has a certain sort of #RoaldDahl appeal, including 'A big giant did it and ran away!' and 'Oy! Fruitface!'.

https://youtube.com/v/3CYzNYeG3Kg

The Fruit Giant | Tesco

YouTube
@JdeBP @cstross and all this in turn triggers Rule 34. Egad.
@JdeBP @cstross The beginning of it took me aback for a bit, but the rest of it appealed. Granted I'm a (supposed to be) grownup. But I watch animations and just love them.
@JdeBP @cstross is this some AI slop or have they actually paid animators?
@cstross It's Pizza The Hutt's vegan cousin
@cstross vegetation golem demands you to eat of their flesh or they shall eat of yours.
@cstross I think the fruit-vegie creature is cute. The 'free fruit and veg for schools' ad though, I'm not so sure about. There are no fruit and vegs around, there are instead plushies, and those aren't free.

@cstross

If it's anything like how we do things in Canada, it was probably a good initiative that would look bad politically to kill so they paid an agency that is linked to the cattle industry or sugar industry to spearhead this campaign so they made this abomination to say they did a thing but gee, it just didn't work.

In Ontario, they made the heat pump rebate program so ungodly to access it's nearly impossible. You need to follow so many steps and pay $20k upfront for the pumps. I muttered under my breath that they probably paid off someone to make the program as shitty as possible. Then I found out it's literally administered through the natural gas distributor. Open corruption is what we've got here.

@chu It's 100% a campaign by the largest supermarket chain in the UK, Tesco. Not government.

@cstross

That leaves even more questions.... Like, they thought this was a good idea?

@cstross @chu

Right. Essentially, over a four-week period, Tesco drops £0.01 into the kitty for each fresh food or veg item bought, up to a maximum of £2.7m¹. Items sold by weight, such as the four hands of bananas I typically buy², count as a single item and increase the kitty by only £0.01 in total. Tesco isn't exactly breaking the bank with this campaign. And I can imagine some parents shifting some of their grocery shopping to Tesco in an attempt to help their children's schools, can't you?

¹ I wonder how that figure of £2.7m was arrived at. Is it unrealistically low, so that extra fruit & veg purchases won't increase the size of the kitty? Or is it unreasonably high, making Tesco look more generous than it really is?

² Ook! Ook!

Free Fruit and Veg for Schools

@CppGuy @cstross

How many minutes of profit is that 2.7m?

Support farmers markets instead if you can

@CppGuy @chu As Tesco's revenue is nearly £73Bn (over US $100Bn) that £2.7M pot is contemptibly small. Especially as they're undoubtedly writing it off as a charitable donation for tax purposes.

@cstross @CppGuy

Likely spent more on the marketing

@chu

Oops, I just repeated your point ;-)

@cstross @CppGuy @chu

What is particularly galling about these types of promos is that the advertising budget et al is probably bigger than cost of what they giving away for 'free'.

@cstross I am so glad I am not the only one. I came around the corner at Tesco and felt like I walked into Oogie Boogie’s plant-based cousin. The size of it enhances the HORROR.
@cstross It looks like it could get elected President.
@cstross
I got jump scared by this opening the Tesco app to update my shopping list. Truly a terrifying visage.
@cstross I think this escaped from one of your books. 😁🤪
@cstross it's like a vegetarian Oogie Boogie after Jack Skellington ripped away his hessian sack ghost outfit !!

@PeteLittle @cstross

It's maybe Oogie Boogie's larval form made of fruit, before the symbiotic bug swarm had eaten it and formed his mind.

@petealexharris @cstross dear God.. I'm going to have nightmares (before Christmas) about a rotting moldy fruit Boogie being eaten by caterpillars and fruit flies then spawning an egg-sac third stage Oogie bursting into a swarm of them XD
@cstross
I'm thinking they've missed out on millions of sales by not doing an aubergine plushie. 🍆

@cstross
What.

The.

Fuck.

What fresh hell is this ?!?!?!?!?

@cstross Imma gonna steal this for a new D&D monster… Some sort of edible plant matter golem perhaps,

“When Edible Arrangements Turn Bad.”

@cstross
I love it; it's Little Otik if he got to grow up and find gainful employment!
https://www.imdb.com/title/tt0228687