One item purchased, ten emails

https://joshghent.com/online-shopping/

One item purchased, Ten emails

I documented the 13+ emails I received over the course of trying to buy a wallet: https://jfloren.net/b/2022/12/12/0

Everybody just assumes they're the only thing hitting your inbox, like I don't also have "engagement" messages from 3 other stores I bought shit from two years back, plus PG&E trying to convince me to install a meter that can turn off my A/C remotely, plus Nextdoor trying to update me because somebody thinks they heard a gunshot...

Popov Leather: How to really piss off your customers in 13 emails (and counting!)

> Everybody just assumes they're the only thing hitting your inbox

They know your inbox has 100s of competing senders and their message could get lost, that's why they spam. A large number of people don't curate their inbox, never unsubscribe and just make do reading 20% of their messages.

Same with phone notifications.

without email spam, there wasn't any reason to curate a mailbox.
Don’t unsubscribe - that’s a signal of a live email address. Add a rule filing their domain straight to trash.
My understanding is that this is outdated advice.

Texting is the new email. I have about a half dozen or more email addresses and very few of them get used nowadays.

The funny thing is I just moved all my email over to Fairmail and did several other things to try and "degoogle" my life. The funny thing was as soon as I got Fairmail installed, I finally realized how much spam was hitting even my gmail inboxes, but since gmail and outlook both filter them into separate folders, I never saw them. Fairmail has the ability to do the same, but it was really good for me to go through and unsubscribe and block the rest.

Now I barely get any spam from any of my accounts so life is a lot easier now. Another example of how these companies make it easy to not do anything and just have it out of sight.

This, plus the fact if they don't overcommunicate and send you 20 transactional emails (eg. "your order is still on its way!") they'll have people filing credit card disputes and BBB complaints, blasting support screaming this-site-is-a-scam-where-is-my-order!?? over a two day shipping delay.