speckxOne item purchased, ten emails
I documented the 13+ emails I received over the course of trying to buy a wallet: https://jfloren.net/b/2022/12/12/0
Everybody just assumes they're the only thing hitting your inbox, like I don't also have "engagement" messages from 3 other stores I bought shit from two years back, plus PG&E trying to convince me to install a meter that can turn off my A/C remotely, plus Nextdoor trying to update me because somebody thinks they heard a gunshot...
> Everybody just assumes they're the only thing hitting your inbox
They know your inbox has 100s of competing senders and their message could get lost, that's why they spam. A large number of people don't curate their inbox, never unsubscribe and just make do reading 20% of their messages.
Same with phone notifications.
This, plus the fact if they don't overcommunicate and send you 20 transactional emails (eg. "your order is still on its way!") they'll have people filing credit card disputes and BBB complaints, blasting support screaming this-site-is-a-scam-where-is-my-order!?? over a two day shipping delay.