One item purchased, ten emails

https://joshghent.com/online-shopping/

One item purchased, Ten emails

I documented the 13+ emails I received over the course of trying to buy a wallet: https://jfloren.net/b/2022/12/12/0

Everybody just assumes they're the only thing hitting your inbox, like I don't also have "engagement" messages from 3 other stores I bought shit from two years back, plus PG&E trying to convince me to install a meter that can turn off my A/C remotely, plus Nextdoor trying to update me because somebody thinks they heard a gunshot...

Popov Leather: How to really piss off your customers in 13 emails (and counting!)

> Everybody just assumes they're the only thing hitting your inbox

They know your inbox has 100s of competing senders and their message could get lost, that's why they spam. A large number of people don't curate their inbox, never unsubscribe and just make do reading 20% of their messages.

Same with phone notifications.

Don’t unsubscribe - that’s a signal of a live email address. Add a rule filing their domain straight to trash.
My understanding is that this is outdated advice.