speckxOne item purchased, ten emails
I documented the 13+ emails I received over the course of trying to buy a wallet: https://jfloren.net/b/2022/12/12/0
Everybody just assumes they're the only thing hitting your inbox, like I don't also have "engagement" messages from 3 other stores I bought shit from two years back, plus PG&E trying to convince me to install a meter that can turn off my A/C remotely, plus Nextdoor trying to update me because somebody thinks they heard a gunshot...
> Everybody just assumes they're the only thing hitting your inbox
They know your inbox has 100s of competing senders and their message could get lost, that's why they spam. A large number of people don't curate their inbox, never unsubscribe and just make do reading 20% of their messages.
Same with phone notifications.
Don’t unsubscribe - that’s a signal of a live email address. Add a rule filing their domain straight to trash.
Texting is the new email. I have about a half dozen or more email addresses and very few of them get used nowadays.
The funny thing is I just moved all my email over to Fairmail and did several other things to try and "degoogle" my life. The funny thing was as soon as I got Fairmail installed, I finally realized how much spam was hitting even my gmail inboxes, but since gmail and outlook both filter them into separate folders, I never saw them. Fairmail has the ability to do the same, but it was really good for me to go through and unsubscribe and block the rest.
Now I barely get any spam from any of my accounts so life is a lot easier now. Another example of how these companies make it easy to not do anything and just have it out of sight.
This, plus the fact if they don't overcommunicate and send you 20 transactional emails (eg. "your order is still on its way!") they'll have people filing credit card disputes and BBB complaints, blasting support screaming this-site-is-a-scam-where-is-my-order!?? over a two day shipping delay.
Well I do know - but I am working on B2B SaaS.
I am getting furious when I read advice like "you should spend time to talk to your customers".
It feels like people giving such advice never really did anything in actual marketing/sales. Mostly because single company uses dozen if not more applications, no one gives a flying fuck about your application and if they would spend time giving feedback to each app they use, they won't have time to their job.
Yes you can get customer time - but it is not "just talk to the customers", if you get one having a day or 2 hours or 1 hour you take it or you might never hear from them again or hear from them again in 2 years or maybe 6 months. CUSTOMER TIME IS SOMETHING SUPER SPECIAL not something "maybe you should do that".
So for developers out there — your sales guy just had a chat with a customer he has another meeting with him in 2 weeks - it is not like he is making up deadline, he needs to show something, anything moving forward to keep the customer hooked and maybe have another meeting with the guy and if has nothing to show it might be back in years or never...
Of course I myself am using shitload of apps and services in my work and I don't give a fuck what they do and don't want them to bother me if I have a subscription, unless they break something then I am going to write an angry e-mail to them (I do understand they might have a problem, as mentioned I am working on B2B SaaS myself) but angry mail works better (maybe not for latest Anthropic Opus).