virgildotcodesWhen Virality Is the Message: The New Age of AI Propaganda
https://time.com/article/2026/04/02/when-virality-is-the-message-the-new-age-of-ai-propaganda/
Seeing what White House Twitter account is posting is bizarre, and a bit scary. This is a government entity, a superpower, posting extreme and unserious content to the world. It's so ridiculous that I can't barely comprehend it. I don't understand how leaders in other countries can take the current US administration seriously.
Looking at the US from outside, I am starting to wonder how close they are to a societal collapse. Things seem to have gotten so extreme over there the last decade. Or maybe its not like that in reality, and its just the internet siphoning content that gets reactions.
> Looking at the US from outside, I am starting to wonder how close they are to a societal collapse
We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet. Treat the Internet like a highlight reel channel on TV - if you don't like your current 'algorithm', then change 'channels'. Also, remember why tech has always pushed for Adblockers - then filter out the things demanding your attention. Once you realize a lot of news agencies (political, financial, tech, etc) is using the same dark patterns as ads, you start to filter them out of your attention.
I'm enjoying rewatching Supernatural on Amazon Prime right now.
Oh sure. The war isn't happening as long as you don't look at it. In fact, it's not technically a war so we shouldn't care about it.
You are correct in that we must be better about selecting our news sources. But the answer is not about drowning yourself in pleasant fiction on Amazon Prime or ignoring current events.
The answer is to pick non-clickbait / non-doomscrolling news sources that provide more actionable news and stronger analysis. I've picked The Atlantic for this, once a week magazine is fast enough and gives enough time for the writers to provide deep and through analysis on current events.
The fast moving clickbait media of Twitter and Facebook is trash. It's often incorrect, it's full of propaganda, and the people drawn into it seem like idiots (and arguing with them pulls your intelligence down). Find better media, find better people and leave the trash behind.
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Pick your news sources. Otherwise, the news sources will pick you. That's always been true since the early days of Yellow Journalism. The media landscape is harder to figure out today, but there continues to be well written independent media today, if only you went out to support them and reach out.
>ignoring current events
Sure it is important to be aware, but If being perpetually aware of the current events makes one feel anxious, helpless and fearful of the future then I think it is better to drown in pleasant fiction than read news.
Just being anxious and concerned in your home has not helped any cause except of that of the media that want your perpetual attention, eye balls and clicks.
I think this is normalising the situation a bit too much. You might 'get of the internet' and stop caring about politics, but the politics still cares about you and does in fact affect the real world.
The "realpolitik" is in fact, and almost by definition, not online.
I think a ton of people didn't get the memo during the first Trump term, and are still baffled by it during his second one.
Republicans have never used the media like the Democrats. Conservative values change very slowly and are disseminated through institutions like the military, religion, etc. Trump has taken it to the next level by only ever using the internet to troll the chronically online and anyone else out of the loop. That's radio discipline.
Given that religions are losing members, especially the youth, and that the most people do not join the military, what will keep disseminating the ideas in the future?
For now, the neoconservatives are running the Republican party. They also have a pretty clear game plan that doesn't require constant chatter. I am just stating where the values originate, and of course things can get murky over time without stronger leadership.
The equivalent question for the Democrat party would be where they expect to find new leaders when their voter base is increasingly antisocial and doesn't believe in higher education.
> We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet.
That works fine, except in the cases where the bad news reflects reality, or understates how bad the reality is. In that case it's like saying cancer isn't the problem, the problem is that you visited the doctor and listened as he told you bad news.
We are nowhere near fine. The country is being run by incompetent sycophants in thrall to a criminal who is musing about committing crimes against humanity on social media. He's using his own private paramilitary to terrorize anyone he dislikes all while gutting any institutions that may constrain him, working to subvert voting, destroying the economy for anyone that isn't already obscenely rich, destroying the climate at an accelerated rate, gutting international relations, destroying alliances. Congress enables him instead of checking him, as does the Supreme Court.
Nowhere near it. There's parts I don't like but it's not like Homesteading and Jim Crow were great.
This is American behavior: crude cruel, hostile, arrogant, and proudly ignorant.
Richard Hofstadter wrote about Americans acting this way in the 1960s.
Kinda wish it was easier to leave
While I think American society definitely has problems, the idea that it's close to collapse is no better than any other online propaganda opinion, and in fact it's a common refrain pushed by foreign state actors.
A better way to think of this nonsensical online content: it's just the form that has been shown to win in the modern democratic political arena. Unfortunately, being a serious professional doesn't connect with voters anymore. Posting lots of goofy memes seems to, or at least it did a few years ago – IMO the media tactics used by current politicians are a few years out of date, culturally.
US government does not have a good record. I feel like anyone that thinks it’s particularly bad now needs to read some history books. Obviously I wish it were better but this is the same group that brought you a dozen wars in the 20th century, Japanese internment, forced segregation, price controls, nuclear weapons used on civilians, and so on.
My guess is that it has more to do with reading news sources particularly aligned with one political viewpoint than the actual facts of what the government is doing.
> the most compelling content wins the most reach regardless of its origin or intent.
“Winning” means you have successfully manipulated a person who has so little capacity for reasoning that they will react to and make decisions from propaganda
If the plurality of humans have no ability or desire to actively resist manipulation then they are living in the world they are satisfied with
Propaganda works on people with all levels of 'capacity for reasoning'. No one is immune to it. Also, a feature of good propaganda is that it gets through a persons bullshit filter so that they are not even aware that they are being manipulated. The article points out the current use of Lego propaganda as examples of governments updating their tools so that they get their message across to more people.
This is important because it lets pluralities build from people who are not aware they are being manipulated. Pluralities can lead to majorities and majorities, in a democratic system, create power. All this to say: I don't think those who have fallen for propaganda are living in a world they are satisfied with but instead that they are living in a world they've been told they are satisfied with and a lack of counter narratives have not shown them a better way. Consider that propaganda gets busted out whenever something isn't naturally popular or beneficial to most people, that is why we see propaganda most used around military efforts.
Propaganda works very well on smart people too. Here's how it often works: smart people like to be well informed. They drink a steady drip of "news" covering a wide range of topics. They therefore have a wide but shallow understanding of current events.
The topics are usually chosen for them (editor or algorithm). The news is packaged up for them to form an opinion at a glance (headline/social media post). They lack a deep understanding and so most things pass as largely believable, if at times a bit of a stretch. Topics they know deeply are almost always "covered poorly," but not the topics they don't know deeply.
I don't know if I would call this the new age of AI propaganda as much as I would call this "unserious, unprofessional, unqualified, authoritarian leaders would rather deceive their support base than offer serious policy solutions to societal problems."
We can notice in this article the conspicuous absence of the mature adults in the room using these tactics. We don't see a whole lot of party-sponsored AI memes trying to sell universal healthcare, enhanced public services and education, ending poverty and homelessness, addressing cost of living crisis, ending gasoline dependency, etc.
It's the age of AI propaganda for people with no good ideas, because AI is a substitute for good ideas.