When Virality Is The Message: The New Age of AI Propaganda

Social media users don’t need to endorse a message to spread it. They only need to find it compelling enough to share, writes Renee DiResta.

TIME

Seeing what White House Twitter account is posting is bizarre, and a bit scary. This is a government entity, a superpower, posting extreme and unserious content to the world. It's so ridiculous that I can't barely comprehend it. I don't understand how leaders in other countries can take the current US administration seriously.

Looking at the US from outside, I am starting to wonder how close they are to a societal collapse. Things seem to have gotten so extreme over there the last decade. Or maybe its not like that in reality, and its just the internet siphoning content that gets reactions.

> Looking at the US from outside, I am starting to wonder how close they are to a societal collapse

We're fine, the trick is to remember to GET OFF THE INTERNET and remember that reality isn't the same as the Internet. Treat the Internet like a highlight reel channel on TV - if you don't like your current 'algorithm', then change 'channels'. Also, remember why tech has always pushed for Adblockers - then filter out the things demanding your attention. Once you realize a lot of news agencies (political, financial, tech, etc) is using the same dark patterns as ads, you start to filter them out of your attention.

I'm enjoying rewatching Supernatural on Amazon Prime right now.

I think this is normalising the situation a bit too much. You might 'get of the internet' and stop caring about politics, but the politics still cares about you and does in fact affect the real world.

The "realpolitik" is in fact, and almost by definition, not online.

I think a ton of people didn't get the memo during the first Trump term, and are still baffled by it during his second one.

Republicans have never used the media like the Democrats. Conservative values change very slowly and are disseminated through institutions like the military, religion, etc. Trump has taken it to the next level by only ever using the internet to troll the chronically online and anyone else out of the loop. That's radio discipline.

Given that religions are losing members, especially the youth, and that the most people do not join the military, what will keep disseminating the ideas in the future?

For now, the neoconservatives are running the Republican party. They also have a pretty clear game plan that doesn't require constant chatter. I am just stating where the values originate, and of course things can get murky over time without stronger leadership.

The equivalent question for the Democrat party would be where they expect to find new leaders when their voter base is increasingly antisocial and doesn't believe in higher education.