I’m actually not seeing anything especially surprising here. Does anyone eat a bite of it and not immediately know it’s got a ton of fat and sugar in it?

There’s a shocking number of people who see words like “hazelnuts” and think its healthy like plain hazelnuts.

For sure. Peanut butter isn’t much better.

I mean, even the worst peanut butter brands are still mostly peanut. Like, they definitely add sugar and soybean oil to them, but, not to that extent. And it’s fairly easy to find peanut butter that is only peanuts without being 4 times the price.