PPC Land
ICYMI: Performance Max at scale: advertisers question if PMax can hold up above $100k/month: Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month. https://ppc.land/performance-max-at-scale-advertisers-question-if-pmax-can-hold-up-above-100k-month/ #PerformanceMax #DigitalMarketing #PPC #AdTech #MarketingStrategies
Performance Max at scale: advertisers question if PMax can hold up above $100k/month

Performance Max campaigns face growing scrutiny at high spend levels as practitioners report budget drift, over-indexing on remarketing, and loss of channel control above $100k/month.

PPC Land
Apr 6 at 2:18amdlvr.it