Mastodawn

Late in 2024, Elon Musk endorsed Germany’s far-right Alternative für Deutschland. We document that after this, Tesla sales rose by up to 30 percent in right-leaning districts relative to left-leaning ones [..] Divestment in second-hand markets shows no partisan differences, consistent with resale requiring a larger identity cost from Tesla’s image shock than non-purchase. Our lower bound-estimate for the overall loss in Tesla sales is [..] worth at least €241 million."

https://docs.iza.org/dp18458.pdf

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Jaap Burger 19h ago

"Areas with higher Green Party support also did not buy more EVs to make up for the loss in Tesla sales. The absence of effects for competing EV manufacturers suggests the interpretation that the surge in right- leaning districts is specific to Tesla rather than reflecting a general shift in EV demand or macroeconomic trends. It also implies, at least in the short run, no substitution towards other brands."

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Jaap Burger 19h ago

"Our results suggest that the endorsement did change identity utility for right-leaning voters, resulting in increased Tesla sales. The null-results on used car offers suggest that the identity shock did not create sufficient disutility for left leaning voters to offset the costs associated with selling the used Tesla."

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Jaap Burger 19h ago

https://docs.iza.org/dp18458.pdf

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Jaap Burger 19h ago

„Der Einsatz des Tesla-Chefs für die Partei kostete den Autohersteller im ersten Halbjahr 2025 mindestens 241 Millionen Euro, zeigt eine Innsbrucker Studie“

https://www.derstandard.at/story/3000000314133/elon-musks-werbung-fuer-die-afd-liess-tesla-verkaeufe-in-deutschland-einbrechen

Elon Musks Werbung für die AfD ließ Tesla-Verkäufe in Deutschland einbrechen

Der Einsatz des Tesla-Chefs für die Partei kostete den Autohersteller im ersten Halbjahr 2025 mindestens 241 Millionen Euro, zeigt eine Innsbrucker Studie

DER STANDARD

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