Steve Rudolfi2d ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadSteve Rudolfi2d ago
More. But definitely go read the full article.
Show threadf*cking b*tch club2d ago

@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

Show threadDrew Crecente (they)1d ago

@grammasaurus @SteveRudolfi

No, a patent holder must still follow the law.

Show thread🇺🇦 haxadecimal 🚫👑
@crecente @grammasaurus @SteveRudolfi
Only if they can't buy off the law, which routinely happens in many places, USA among them.
Mar 24 at 6:32pmWeb